Challenged non-exclusive agent for the market model, it is difficult in the distribution channel directly with Nike, adidas and other international brand competition, but still keep Li Ning Group multi-brand strategy. Li Ning, a spokesman for that to be an early and large multi-brand distributors, focusing on the street by a single brand stores, go to department stores or large shopping malls.
the face of the operating profit level of distributors each year to narrow down Lining Ti wholesale discount rate three percentage points as early as three troughs twelve months; and smaller size of the market consolidation marketing system, will focus on major dealers shop the hands of inefficient integration of distributors, the acquisition of good location shop, to improve same store sales growth; increasing the existing income semi special clearance only channel one as to a five percent; increase in advertising spending in the two percentage of total revenue, strengthen the sixth generation of branding, and publicity for next year to prepare for the London Olympics. Li Ning spokesman stressed that while continuing to improve retail product pricing, gross margins can be maintained in the four into six Zhisi Cheng VII.
brands fighting fierce rush the situation spread, rising star Anta food is the second and third tier cities in the domestic demand momentum in sales of its Bacheng five. Anta, when an inquiry response, the Mainland has not slowed down growth in the sporting goods industry does not need to make strategic adjustments. Chief Operating Officer Lai Shixian had boasted, retail sales will exceed last year's Li Ning, Anta, a local brand first in the country, and is expected in three to five years beyond the Nike and adidas.
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other second-tier brands still remain optimistic about the growth of the market; 361 degrees (1361) that the market still has confidence in the development plan within four years to reach ten thousand shops target . Deutsche Bank noted that the sports brand is now impossible to rely on the scale of expansion in the form of making quick money, profits can be earned by distributors continue to deteriorate, particularly distributors Li Ning widening gap between operating profit, worry about whether the rebranding accepted.
the past two to three years of high growth performance of sporting goods stock, following the Beijing Olympics gone nowhere in the loss. Li Ning spokesman said, the industry is entering a transition business model will be a dramatic change in the next five years, I believe the overall sporting goods industry will be hovering in the low double-digit growth. Li Ning Group can no longer rely simply by stores to expand the number of last year shop throughout the year has been, over a thousand from the previous reduced to nine hundred of this year and then slow down to five hundred stores, a direct impact on the year ○ 一 三increase the number of retail outlets in ten thousand of the target. He believed that through the pains of the next two years, will enter a healthy development track. Future upgrades with the sporting goods market, the Mainland gradual increase in permeability, movement off the brand will grow again.
According to Hong Kong, quarter sales data will continue to dull, accusing him of singing that was invested short, stock prices plunge to the high half. ANTA (2020), On the first, and then stabbing outside the Li Ning, stepping up innovation brand Li Ning in writing to the newspaper, said the spokesman, initially expected to end later this year of reform can be effective. Critical year of adjustment, leading shares can eventually regain past glory, the market will wait and see.
HC clothing online, according to Hong Kong media, the brand Li Ning to step up innovation,
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