Of the direct selling industry, time is required fast! To ensure rapid development of the team is the team building the basic conditions for growth. Age and social environment have to tell people, speed is the key to corporate survival.
when China entered the WTO, when China opened the door when the direct selling market, this piece of virgin land in the direct marketing, and is bound to be a fierce, crazy competition, China now has more than 3,000 companies will be divided Fresh direct piece of the pie, there are a considerable number of these have been operating in China for 10 years and basically have a place, with the relative number of dealers, market share is relatively impressive. On the one hand they want to keep their positions, but also with the other hand, the advantage to expand their existing team, and later the major international direct sales company direct selling market in China has long been hanging Christmas, in fact they have already quietly infiltrated, there are The base has been established in Hong Kong, training team, once they opened the door for a direct punch the door. This competition is just like track and field, track, and foreign well-known athletes have been doing in the starting line ready to start, only the sound of gunfire, etc., will be the same as the cosine of the arrows to go out. Therefore, the timing requirements of the development of direct selling companies to speed the team is like, in a sense, students who fast who, unhappy and die.
agricultural era in human society, and who has the land, who is developing fast, who rich. When changes to the industrial era of human society, who owns the machine, who is developing fast, who rich. In the information age, speed of information transmission, coupled with unprecedented media dissemination of information and revolutionary breakthrough in the improvement of the planet into a global village, near and far without the Buddha, which is more important to highlight the efficiency, which is what they often said Who should enter the market, and anyone can according to the advantage of rapid development, here is to grab! Faster! Another point is that there is an important principle of direct marketing, it is doubled. First, the team has doubled, doubled to make the team have a premise that should be quick, time waits for no unpleasant is lost, unhappy about how the efficiency has become even more inefficient without doubling, doubling time is bound to.
Second, the rapid development of the team should have the basic conditions for
ancient China is This means that several things should be a basic condition, according to their current situation within our capabilities. For example, you have to beat a Kau master. You must have a certain strength, because it is difficult to imagine a three-player beat Kau master. So we talk about the rapid development of the team, should have the basic conditions.
First, your team has a certain size, a certain number of people and time. In only three of you just join and a few people, you can not do rapid development of the team. Steady development of the team must wait to a certain size, and the team members have a better grasp of the basic skills of development team, it would be best not to rush to the rapid development of the first.
Second, to the rapid development of the team, you must first change the concept, that is not minor, not just the immediate plans earn quick money, to have the business bigger, the team stronger, there A true entrepreneurs of the mind. That is, to stand high and see far.
once again the team to quickly develop, first set the starting goals, both short-term goal but also to long-term goals. The realistic goal should be formulated, to be implemented in specific numbers and specific time every day, every day of progress, the daily progress of 1%, add up to 100%. While also constantly check to achieve the desired goal, to achieve the objective must be the rapid development team, to achieve rapid development team but also a visionary, to fight the core team and firm, decisive leader and ability to lead. We all know that line is determined, the leader is the decisive factor.
Third, the rapid development of the team approach
summarized the history of nearly a hundred years experience in direct sales and Federal successful experience is:
a central point: the faster the success, it will die unhappy
two main directions: 1. Deep Stalker before the first capture
2. to develop the potential of strangers
three major strategies: 1. decentralized and centralized strategy - playing hard to get
2. leveraging the power of strategy - by brick to knock the hook by the name of profit
3. Regeneration Strategy - motivation, excited to
fourth principle: 1. Speed -
2. Width - open up a network of networks, looking for targets to be widely
3. deep - dig deep personal relationships, and look for the elite
4. Stability degrees - the team must be stable, or can not talk about development
five tactics: 1. a slow - slower preparation
2. two first - to go first goal, first set up the program
3. three high - high standards required to join a high profile and high performance team
4. four search - search organizations to implement investigations, , team training quickly, fast communication between inside and outside the recognition of incentive fast, quick summary of each battle
six must: 1. the team leader must take the lead in grasping the elite - the model, take the lead
2. the rapid development of the team must set an example - an example is omnipotent
3. the team leader must have a unique perspective
4. the rapid development of the team must have a unique new concept
5. the rapid development of the team must have a cohesive
6. the team plan must have specific quantitative indices
to quickly develop their own direct sales team, learn from successful experiences of others is very important so the need for more understanding of the content.
1. a center: the faster the development of unpleasant it will die
1. human society changed from an agricultural era to the industrial era. The appearance of the machine is due to greatly improved productivity, market competition reflects the robot's competition. When the society into the information age,cheap UGG boots, to the circulation brought great benefits, consumers have become the focus of the Battle of the terminal, so the market economy has demonstrated, preconceptions. Who dominates who should enter, who should occupy the market, but also guide the market. This is for direct marketing, the more prominent, if the preconception that a market economy, based direct sales industry can be called quickly. In the direct marketing industry is full of humanity, to better reflect many of the characteristics of human nature, people have the habit of preview, there is a sense of some degree of grass is always greener. And have a herd mentality to go along with the trend, so the expansion team in the development, we must race against time, racing against time, because the direct sales industry that no one will stop there for you.
2. two main directions
(1) Deep Stalker first capture first, , and then carefully put it back then cultured pearl mussels without immediately back into the water, their purpose is to play Pearl. Similarly, the rapid development of direct sales team is looking for the main direction of the elite. Is not only an elite industry experts, not just he has a team, even more important is that he will take, the band has a perfect team, it is often said that So the first thing to look for the elite, that elite. Attract the best type of people to join. This is also called the main direction points.
(2) to develop the most promising strangers, also known as the main direction. Stranger is the owner of the whole society in which those who want to be good at discovering the most promising newcomers, any person who is an object. Interpersonal communication is our best, direct human professionalism, sensitivity and breadth of love will be nothing is up! Strangers can be divided into different types. Such as: type of product demand, the opportunity to find type, type of achievement motivation, the potential of full type. These can be the most potential after the stranger classification line, and then analyzed in detail together with all breakthroughs, they become the most valuable business partner. Keep in mind: There are ideas people have a driving force, the respect for life are willing to live the life given to each, as given to himself, to pursue a successful career and life with the same can not give up.
can add up the two main direction of popular classified as a direct selling market in Europe, by Harvard Business School, John. Dole comes down out of a math problem:
Quickly find the effect that only the elite, the development potential of your most strangers. The 1 +1 will always be greater than 2.
3. three strategic
(1) decentralized and centralized strategy - playing hard to get
capture is the goal, so the vertical is the means, using it is to the rapid development of vertical teams and to find elite. When you find the target is likely to be a , to show you the product is top of the market can not buy, but more importantly, this village had no shop of this! If it is the industry's elite, professional, sensitive to not let them let go of any chance of success one can.
decentralized and centralized strategy is characterized by the direct selling industry decision: most of the time operations are separate from the direct sales force. This requires the team to focus on operational coordination and personal decentralized action, partakers are together, together. Together with co-purposes. Sub-partakers of the target. Multi-use rally together to form a vigorous momentum, inspire, and promote the rapid development of the team. Points to a solid is a rapid development for the team to find, attract, identify elite. Points can exercise and improve your team members ability to fight.
(2) leveraging the power of strategy - by brick to knock the hook by the name of profit
task itself, which is an advantage of direct two-track system. This two-track advantage on the team effect is particularly prominent, especially in mutual assistance and support team, can reflect the task itself, this advantage is particularly important for the rapid development of the team is also frequently used should be a good way. You can borrow the power of the company, by the team of Lee, by his handedly, by name, whereas the sum of all forces can be borrowed can be used to develop your team, your business partner will also be constantly under the effect of these forces to double, the team will continue to expand doubled. The so-called knock
by brick,UGGs, that is, direct marketing can be successful with other marketing techniques and experience to achieve their own ends.
a leading U.S. insurance company does not allow for the direct sales business listing entry situation, sent a questionnaire along with a coupon, discount wrote: Well, tear off coupon at the same time send us,UGG boots cheap, we will send two of Rome, Greece, China and other countries in the world of imitation of the ancient coins, thank you for your assistance here, not ask me to join our team. million letter, the response is very good, actually received a reply from more than 85%, the company did not return directly to the coins, but to bring business people to visit the antique imitation antique coins. This letter not only shows respect for the company's letter also shows that the company is committed to the status of the sincerity, so. The other side also expressed its willingness not only to increase it with insurance. In this way, the company successfully from 30,000 questionnaires were caught more than 6,000 elite, they not only knocked out by the company crafts antique coins the door, and knock on their door!
Just think, the same yearning for an activity if the people and landscape of the meeting held in a backwater where the effect will be different. This can be called a It also can do by talking heads report. Oprah effect has Oprah by Oprah say it's guaranteed you unexpected results. In addition, you can borrow celebrities, famous, famous St to the rapid development of the team for your efforts, the key is how you plan and use of these
(3) regeneration strategy - motivated, excited to
has three basic principles of direct marketing, one is motivation. Have a passion for direct selling business,bailey UGG boots, so some people, also known as direct selling business for the passion, with passion, there will be a dynamic and entrepreneurial base. Usually people think that Generally used for emotional, and passionate person, who must not be made for the cautious this method, otherwise it will backfire, followed. With So this method to master the words of the degree. Once again is attempting to rally to take into account the attitude of the other party, must not place the face, pound the table, arguing that not only help to set, shock will be, but also undermine the image of their company's image and undermine the team.
regeneration strategies mentioned here, is that the rapid development of the team in order to quickly grow, we must have wave after wave of elite talent there, both a group after group of elite and talent, This is the rapid development of regenerative elite team! This is also the embodiment of theory of direct sales team doubled.
4. fourth principle
(1) Speed - Once the target is to say, we must come up with solutions within 24 hours, won the first battle. Within 24 hours the success of visceral basic signs, and in the first battle to be attracted to each other. This requires development of the spiker within 24 hours, the main program, the main steps, the main time. The first campaign to achieve? How to take the next step? Who continue to follow up? Who did the guide? Must be clearly implemented. Only a quick step to step initiative.
a quick moment to people everywhere pilot. 24-hour rule, is the rapid development of direct sales team and summarize the successful experience of practice.
(2) Width - open up a network of networks, looking for targets to be wide. The rapid development of direct sales teams face must be wide, not limited to friends and family, starting from all levels of society, the demand for manpower from all kinds of people, there is no width in the sense that there is no speed, no speed no development can even set the target at once in the company of your competitors are elite team and leadership. So you must pay attention to the movements of opponents and objectives, to develop your own strategy for the rapid development of the team, and from time to business, products, systems and other aspects, the width of your team can make full use of all advantages and mobilize them for your team laid the foundation for rapid expansion.
(3) deep - dig deep personal relationships, and look for the elite. Width determines the depth of the industry says, there is a certain reason. However, the rapid development on the depth of the team's role is not included and can be replaced by the width of said here 深度, in particular, the federal Corporation for the pilot of the international introduction of the Internet direct marketing, it is not only wide and deep non-marginal land in all the earth corner. In-depth, extensive affinity for each one of the world's elite in the direct selling industry a full range of contact, collision and communication, which is found in the elite, expansion team, to attract new people is very beneficial and important.
(4) stability - the team must be stable, or can not talk about development, to the rapid development of your team, must not ignore the stability of the existing team, can not stabilize the existing team, let alone how to development. The so-called first stable team, is that expansion of the development of the internal construction of the team is good, perfect organization, team members must now distinguish between level and level, step by step for a variety of training. Into the direct selling industry, educating people, keep people three principles to reflect the steady growth of only adhere to the team every day progress, even if only a small point is also very important. The stability of the team to promote the rapid development of the team, the two antagonistic systems beads, are mutually reinforcing and mutually reinforcing, are indispensable.
5, five tactical The Art of War
words:
(1) a slow - prepare to be slow.
if the development team as a battle, the former offensive must be slow, carry out all preparations. Have to know the to a lightning speed, within 24 hours to end the fighting, and then follow up another battlefield.
(2) two first - to go first goal, first set up the program.
First of all, to give priority to the development objectives of the rapid development of the team! Each team should be based on the actual overall goal to develop practical, such as the development of this team to what areas? How many new members? The number of the elite? And to refine the overall goal of the year, the overall objective is divided into several small goals, small goals are achieved each is a big goal. Second, the goals and plans together organically, that is, to set good goals and practical plans into concrete action programs. Implementation and operation of the program is a guide, must not be rough and Technology leaves, take every step how to do it, who talk, talk about, we must refine and implement the human head. Tan's site layout, including lecturing, attendance, display products, the venue of the slogans, the reception staff of the language, dress appropriately, etc. must be translated into concrete implementation of the programs.
(3) three high - requires high standards, adding high-profile, high performance team.
High standards: To ensure the team has a fighting power, have high standards and strict requirements. The backbone of the team, the elite leadership but also to highlight the stringent standard, not for the small and sloppy clearance. High-profile: the face is the development of new higher profile, that is, you say OPP, must not in any way to find each other. Such as I do not tell it. performance of the team must create efficient, high performance team is the rapid development of the team. High performance includes two aspects, it is necessary to quickly but also performance, the two are interrelated and mutually reinforcing.
(4) four check - check the implementation organization, check
This oversight should be by the elders and leaders of the team as a senior.
① rapid development of the team is to identify whether the implementation of the organization, who is the leader, to play any level, who is the pioneer? Who is the logistical support? Who provided assistance? In a word, the organization should be healthy together.
② check the pre-war What are the varieties available? What time is the use? Best to bring along their products on display, and prepare some product or free gift, or the spot to try.
③ check whether the objectives of the rapid development of the team right, is operational. Target neither too high nor too low, fall not easy to practice high, low and no achieve their goals. Must proceed from the actual situation of the region, the specific ability of the team's departure.
④ check whether the results of operations. After each operation to be held after the meeting, summarize the results of the operation check, the keystone? Less than where? In particular the expected results to find the reasons haunted, into the team file.
(5) Five Fast - Success copy fast, fast team training, internal and external communication and quick recognition of incentive fast, quick summary of each battle.
① successfully copied quickly. The case of the rapid development of a team is successful and effective, we must speed up the copy of this case. Copy the secret of success is winning direct marketing, not only to quickly copy, but also spread quickly, so enjoy this magic team, promote team development faster.
② team training soon. This is also the basis for development and expansion of the team. When direct marketing industry who charge people, keep people in the three principles, the light does not charge failed to keep the people into. The primary way to charge people for training, especially for newcomers. Newcomers in the team experienced a variety of training, not only changed the concept, and learn a lot of direct marketing win magic and basic skills in the process of expanding the team to grow up, step by step onto the first line. This process can not leave the training, and training directly affects the fast and slow development of fast and slow team!
③ faster internal and external communication. Rapid communication can make the team in the first period to get the latest information and the latest variety of information, from a theoretical and practical preparation. Rapid communication and team strength of internal friction can be reduced to the negative power of the team into a positive energy. Rapid communication also can eliminate the team of estrangement and misunderstanding, enhancing internal unity.
④ recognition incentive fast. The incentive is the team without delay, once the success and progress in the development of the case, it is necessary in the shortest possible time for a variety of incentives. Incentives in the form of open, verbal awards, have made major contributions can be made a variety of trophies. This incentive must be fast, can not wait until end of year one-time incentives. Also have certain material and cost-effective incentives. Please also tell their own successful experience success to talk about their feelings and experiences to share, inspire us to act together to play the role.
⑤ quick summary of each battle. Quick summary of the results, summarized overnight. Could be invited to sum up his first of each new experience, and then we sum up the team's success in this operation and the shortcomings, a thorough analysis of the lessons. However, we must insist on the principle and not the person. Lessons learned is to play to the strengths of each successful case, in order to facilitate the next operation. Learn to overcome its weaknesses in order to improve future activities. Typical security can be hung on the wall chart so that everyone can see it every day.
6, six must
(1) there must be leadership and lectures, take the lead in grasping elite. Take the lead in setting an example every everything, and this is the power of example. Team leader is the team captain, leading a successful model must be done in order to give the team confidence to the team direction and strength to the team, is the team leader to take the lead to ensure the rapid development!
(2) Each team must have a rapid development of a model for team learning and replication. The example of standardization, simplification, so it is easier to copy, easy to learn. Each team should have different types of models: a new cause of fast access, a new rapid development, team doubled. Purpose is flourishing, Eight Immortals recount. The rapid development of the team as long as all can learn and promote a model.
(3) Leaders must have its own unique vision, that is, the rapid development of the action team has their own set of methods, but very effective. At the same time to see what other people see, especially for newcomers and not into the
(4) the rapid development of the team must also have the exclusive new concept. In the development of team speed and team growth growth, priority must be the concept of overtime. That is not to adhere to the traditional concepts of development, there must be a breakthrough, only to the rapid development of breakthrough. Breakthrough is innovation, according to the conditions of this team, environment, humanities, combined with the corporate culture, create their own team to explore new concepts, new methods.
(5) the rapid development of the team must reflect the team's cohesion, so as to form a fist. Cohesive team of professionals can make the power to play, meeting talented people have played World. Romance of both talent through their own choice proved to be correct, they get the success and history of the wealth will lead a large number of more talented people to join.
(6) rapid development team must be specific, quantifiable, digital and visual. Made form the wall, visible and tangible every day, there is a daily schedule, monthly progress, and expert reviews, progress indicators and the rapid development of various forms of display the team index.
In addition, team pay special attention to the rapid development in order to rely on two basic forces.
basic strength is the biggest strength of the team leader.
basic strength is the biggest strength of the team leader. Leaders have a discerning forward thinking, failing to win the self-confidence, listening to subordinates affinity partners, and the personal charisma of these four forces consolidated. The fundamental strength of the team's second-largest power of all members. Not qualified, excellent team members, the rapid development of the team is empty! This requires team members to promote the expression of strong power, able to pay for the development of action plans for the team, and always very successful. Other team members but also to have independent operations, one to one, a pair of men's ability is that the power of both teams, and personal ability to fight and win. Meanwhile, the team also has resisted new terms of power, to resist negative and pessimistic language. Direct marketing need to have adequate guidance in this industry, but also a villain incentives, the more he said you can not, you are chosen to succeed, and sometimes gossip is a negative example, can give a force.
rapid development of the team also must overcome the resistance, fighting to go stumbling block.
first stumbling block is the new leadership team, the lack of experience, particularly the lack of large-scale combat experience. This should take two steps to solve, one expert guidance, please, take part in more training to enhance the confidence and skills to master a variety of direct marketing; second, more exercise, more than summing up successful cases, such as processing method.
second stumbling block is the gap in the team, left behind. This requires the team early detection, early prevention, early measures to prepare early, early arrange for someone to solve. Situation occurs when the fault and left behind not only do not worry too much, can not be taken lightly, the correct approach should be, if there are clues, it is necessary fully to work, counseling, training, help.
third stumbling block is a waste of time, ineffective performance too much work. To prevent the approach is very simple, is to develop good time management plan in advance to identify the factors that waste time, learn to interference with the schedule for the day. In addition to making a good schedule, but to distinguish the focus of a day a month to ensure the focus of time, to fully use all available time, with the rapid development of the team! Reduce the waste of one minute, it means a step to success.
fourth stumbling block is the lack of overall plan, no clear objectives, the team's strength is not fully realized. This team of leaders who want to find and solve problems.
fifth stumbling block is the lack of zero mentality. No matter how big your team, no matter how successful you are the leader, we must adhere to the end as a starting point, must have zero attitude, Only by adhering to this attitude, and your team to constantly maintain the rapid development of your team can always be young!
more clear than for the old days, hot and evergreen ground for the heart!
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